1. Jeppson’s Malort might be the best example of a local business marketing success I’ve ever seen.

    Sidebar: If you come to Chicago, I’m making you take a shot. Shit, I may start bringing a bottle with me when I travel. 

     
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  15. jimthepunkrockfan reblogged this from aldoushuxtable and added:
    Brilliant.
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  39. dutchface reblogged this from phampants and added:
    Not to call you all out… Wasn’t bad. I mean it wasn’t nice but I don’t see the fuss you big bunch of wimps.
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  43. growingpangs reblogged this from aldoushuxtable and added:
    I’ve never seen a brand so wholeheartedly embrace its terribleness. Bravo.
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  49. redeyechicago reblogged this from aldoushuxtable and added:
    Remember that time our entire staff drank Malort and filmed the whole thing?
  50. academicmermaid reblogged this from neighborhoodr-chicago and added:
    Bahahaha. Fabulous.