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In the case of media, there are two kinds of tools that were once too expensive for the average Joe: the tools of production (a printing press, an Arri video camera, an Avid editing suite, etc) and the tools for distribution (delivery trucks, some rented spectrum on a broadcast satellite, an expensive pay-to-play deal with a cable operator, etc). New digital technologies have broken down many of these barriers to entry. You can shoot HD videos on your iPhone, publish your magazine on Wordpress, your photo-journal on Tumblr or Instagram, and the work once done by deliver trucks has been supplanted by search engines and social sharing.
—Don’t Hate Instagram Because It’s Disrupting Another Profession | Advertising Age
Those who feel threatened by this would do well to realize they can marry their professional abilities with these tools and put themselves a few steps ahead of the amateurs.
Although as Edwards points out above, the professional work often looks rather amateur once you get past the production values.
(via ourmaninchicago)
(via ourmaninchicago)
